This integrated campaign showcases O2 Germany's "Grow" tariff, which expands alongside its customers — adding up to 10 gigabytes per month each year. Reflecting this concept, the brand film follows a young woman who physically grows with every step she takes.

Agency: Serviceplan Bubble (Hamburg, Germany)
Photographer: Ruben Riermeier
Team Leif Johannsen, Patrick Matthiensen, Lars Holling, Pavel Bondarenko, Daniel Steller, Alexandra Beck, Tudor Cucu, Saskia Kroschewski, Mareike Dubbels, Felix Ebell, Philip Ziegler, Jonas Bolzenius, Holger Diesinger, Georg Doyle, Anna Munsch, Emil Baum.