The challenge was to create a campaign to generate interest in the upcoming TEDx Rome 2024, while prompting the audience to explore different perceptions and meanings of "time". That's why we launched "Le Facce del Tempo" (The faces of Times) – showing how the impact of the minutes we invest in something, drastically change our faces and appearance. TEDx is a fully volunteer-based conference: this campaign was ideated, crafted, launched and printed with absolutely no budget invested.

Creative Direction: Federico Russo
Art Director: Hila Narducci
Copywriter: Lorenzo Colnaghi
Photographer: Marco Cignitti