The hardest pizza to pronounce

,

the special recipe that flew me to Cannes Festival for the first time.

2023
Young Lions
Young Lions
No items found.
No items found.
Overview

We created a TikTok-first campaign for Gustavo Gusto, a German brand making authentic Italian pizza. Since Germans love Italian food but struggle with its names — and TikTok is leveraging the use of sounds— we launched a pizza that's nearly impossible to pronounce. This idea won Cannes Young Lions Germany, flying us to the 2023 Cannes International Festival of Creativity.

Credit

Creative Partner: Mareike Dubbels
Competition: Young Lions (Digital category, 2023)